Little smiling faces have changed the ways of modern communication. They have left a digital footprint in today's wide pop culture. Emojis can be substituted for words, or replace whole phrases. Most of all they can be a reflection of our emotions. #mood
Sometimes when we simply can't explain how we feel - visual representation makes it easier for us.

Paradox of choice
We feel worse when we have too many options.
When people have no choice, life is almost unbearable. When the number of options increases, the autonomy, control, and freedom resulting from this diversity are powerful and positive. However, as the number of options continues to grow, the negative aspects of having many alternatives begin to emerge to the point where we become overloaded. At this point, the choice no longer frees us but weakens and annoys us.

Can you relate?
Let's use an example we all struggle with - Choosing an evening movie on Netflix. When your favorite show ends (besides the feeling of emptiness) you have to face a serious challenge - peeking a movie. Rom-com? Horror? Or maybe this document about funny cats? When you find yourself scrolling up and down the app, you're hesitant, you are pissed, so you decide just to go to sleep.

Wonder what emojis, choice paradox and Netflix have in common?
Our experience in this area made us come up with the idea above. When you have trouble with choosing the movie, you appeal to your emotions.
"What am I in the mood for?" and - big surprise - it is hard to identify your current state.

Here is a shortcut!
You are welcome :)