Progressive Web App (PWA) as new mobile web experience
Saveur Bière is a French company that sells beer online and has been a leader in this market since 2007 with their impressive range of over 2500 products offered.
Cups of coffee
E-commerce has continued to experience a steep increase in mobile usage over the last few years. Saveur Bière realised that a sizeable part of revenue is lost due to unsatisfactory conversion rates on smartphones. bPol was approached as a long-term software development partner.
Building separate native applications was eliminated as a potential solution as it would require a download from users, decreasing the conversion further. Saveur Bière’s mobile experience was rebuilt using React, Redux, Redux-Saga and webpack. Several improvements that were introduced led to increased conversion rates. These included ultrafast load time and ability to work with limited network or even offline.
bPol always starts with a briefing session to fully understand clients’ needs and desired outcomes. Once the proposed roadmap has been established, we proceeded to break down the development process into a backlog of smaller tasks. Scrum helped not only to deliver the project faster, but also made bPol’s work transparent throughout.
User experience on Saveur Bière has greatly improved, leading to higher revenue. Percentage of customers dropping their cart dropped significantly. Faster and more secure check-out developed as a result of Payment Request API add to higher conversion. Users can also download the app and have a native-like experience.